Five Useful Additions to Add to Your SaaS Digital Marketing Strategy

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As business owners, we all need a little boost in our marketing strategies. We think we have all we need but with things moving fast these days, we need to revamp many of our business needs.

Certain tools can be useful and can make a difference in your business. Some can widen your audience, retain customers, solve issues, or help customers become involved in the everyday workflow.

When you develop your marketing strategy, it includes customer service. You want the optimal experience for your website visitors and loyal customers.

These tools below are great to use as additions to your SaaS marketing strategy.

Let’s dig in!

1. Heatmaps

Hotjar heatmap

If your company doesn’t use heat maps, you are missing out.

Heatmaps provide a way to help you see what users click on your website and what areas they spend their time on. It focuses on what they pay attention to and helps you see where they look and how they think. Heatmaps, such as Hotjar, show you where they scroll and how long they are there.

This way, you find out what they need based off what they are looking where. You’ll appreciate the results.

2. Video

HubSpot Youtube video

I’ll go ahead and say it. Video is in!

Many companies use video to display their products and services. How can video help in your marketing efforts? By taking important information and condensing it down to a few minutes. You can also give your customers a long-length video that educates or entices them to buy.

YouTube is the most popular video service to display your product or service videos.

Repurposing your content is helpful as it not only saves time but it lets users view the content in a way they might understand better.

3. Language Options


Is broadening your audience on your list of things to do for your business? It doesn’t have to be hard to do.

One language tool, Multilingualizer, enables multiple languages on your website for a better user experience. This widens your audience by catering to their language needs. This tool won’t mess up your existing content which makes it unique to its competitors.

It doesn’t change your theme and you don’t have to create any new pages for it to work. Once you activate the code, you simply copy and paste the code syntax into your Squarespace or Shopify HTML script and it’s done. Translate away!

*Use the discount code MONICA10 for a 10% discount on any Multilingualizer or Multicurrencylizer product.

4. Live Chat


We need it now! If this generation has a slogan that’s what it would be. Many millennials are afraid of talking on the phone. The majority don’t even email. Live chats give convenience and time-effective customer service for customers who need their issues solved right away.

Zendesk is a popular live chat tool used by a lot of big companies and small companies. Customer relationships go at the top of the marketing strategy list. Use live chat to offer help and support and make your customers feel better when you have solutions to their problems.

5. Campaign Builders


You have your strategy together. You have a few campaigns in mind. What’s better than having a tool do that for you? It saves you time and does all the dirty work for you. Who loves software that builds everything for you? Drag and drop is the present and future.

Meme generators should be one of the reasons you try Wyng. Wyng allows you to create, design, and publish campaigns, quizzes, videos, promotions, and more. Let customers create awesome photos and share with their friends.

Giving your business a “facelift” is one of the greatest investments you could ever make. Those five tools can help provide better customer service, help digital marketing efforts, and enhance strategies. Would any of these tools help your business?

*This post contains an affiliate link. This allows me to continue creating more content relevant to your SaaS and e-commerce marketing needs. It’s much appreciated!

1 Comment

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    November 28, 2018 at 12:49 am

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