How Digital Marketing Can Improve Business Sales
Startups and long-standing companies alike all have one thing in common–a need to figure out how to increase business sales. One way to do that is through digital marketing.
Digital marketing is the promotion of your products or services using the internet. In some ways, you can increase your brand awareness through the customer journey because most things are being sold online instead of offline. Now you have a wide variety of platforms to use to communicate with potential and existing customers.
We’ve become a global communication society. Many of the platforms in digital marketing are social media websites online forums the webinars. You can test the effectiveness of each one through trial and error or get an expert to speed that process up especially if you’re a startup.
Your digital marketing strategy should include increasing brand awareness. So the goal is to think about the customer first during the customer journey. You’re selling your product or service and you want them to buy from you. The goal is to increase your business sales in the most trustworthy options available. Clickbait tactics do not work.
Most digital channels on the internet provide multiple ways of increasing web sales including e-commerce tools to help you with your business sales. Now that we are in the inbound marketing realm, increasing your business sales can help bring in better ROI.
Social media channels help you engage with your potential and existing customers. Even brick-and-mortar stores use digital marketing strategies the help with their online marketplaces.
Walmart’s online sales are increasing, probably as fast as in-store sales. Online sales are going up while people make their way to their online market and third-party sellers.
This is a new way of living so you’re if you have a brick and mortar store, you’ll have the advantage of using online as a market to bring customers in and communicate with existing customers.
Creating awareness and visibility of your business brings in potential online customers.
That is what digital marketing does.
Like traditional marketing, you still have the customer journey to think about when increasing sales.
The goal is to bring people in through online mediums. This is a better and more effective way of increasing marketing because it allows you to communicate with people on many different platforms such as:
• Social media
This is a lot better than handing out flyers that people might throw away or billboards on the highway in a particular city, which can be expensive. But digital marketing is far less expensive with the coverage area of the world wide web.
We’ll take a look at four ways digital marketing can help your business sales online.
When someone is online searching for used cars in their local area, say San Fransico, they’ll most likely choose one of the top three choices. Most users won’t go past the first page of a search engine result page (SERP) so it’s important that your website is optimized and you can show up on the first page of a SERP.
SEO is in itself a separate topic for a whole blog post or even a full course. It’s not as complicated as it seems, however, there are a lot of aspects involved to get your website at the top spot of that search engine result page.
How does SEO increase sales? Awareness is a key factor so you’ll have more users coming to your website and that increases your clicks and views, thus creating an opportunity to sell.
Content is king. It’s often said amongst the most popular online digital marketing sites. It’s one of the most important aspects of digital marketing.
Blog posts are a popular form of marketing. You can have a blog post explaining why a customer needs an item or service and prompt them to buy from your website. Articles usually explain something in more detail. Many users share articles they like or think someone might like. This creates views on your website and increasing visibility among future customers.
How does content marketing increase business sales? By creating a more in-depth view of an item, you create a connection with the online reader. Blog posts, especially posts with emotional content, build connections that make online users pay their money to that product or service.
Sharing is caring. The more social shares on your website, the more visibility you have. As I stated in the content marketing section above, blog posts are one of the most shared content on social media.
Posting on social media creates credibility and awareness. It shows you care about what they think. It can become a form of customer service if you choose to.
Social can increase sales by bringing the right people in. Paid ads on social media are great ways to bring people to your website or online shop. This especially works if you’re working at an e-commerce business. If a user is looking for a specific product, ads will show up on their devices and your click-through rate will increase. The exposure is what could bring in a possible sale.
How does social media increase business sales? Social shares, paid ads, and posts all bring people to your market front. They can come to your website and as long as your website, service, and product quality are great, they’ll buy from you.
Affiliate marketing is one of the ways to create passive income. You can sit back and let the money flow in. Affiliate marketing can come with the help of influencers who can help bring people to your online shop or service page.
For example, let’s say you have a clothing store with a website. Some people, especially YouTubers, go on a “clothing haul” to different stores. And people watch them! You can use that influencer (the YouTuber) to get your brand’s name out there.
Customers trust the influencer and what he/she is talking or writing about would have to relate to what they need or are looking for. Making friends with people in your industry is an important way to increase business sales. Don’t look at them as your competitors, but look at them as a passive business partner who can help you maintain or get the customers you want and need.
How does affiliate marketing increase business sales? By letting people who would not otherwise see or know who you are, know who you are. Try it out and see.
Tools to help you increase business sales
Who doesn’t like making things easier for themselves? Work smarter not harder, right. Lots of tools online make it more efficient to start things up for your business.
Some eCommerce tools help create business sales through marketing techniques.
A lot of top brands use Google Analytics which can help you track your business sales. If you’re monitoring your sales, this tool can help find what you’re doing wrong and correct it. This is a great way to help increase business sales.
SEMRush is an all-in-one tool that helps with SEO, social media, and e-commerce, and PPC (pay-per-click). You can type in any URL and see all their organic and paid marketing which helps with competitor research.
How does e-commerce tools help increase business sales? It not only is more effective to let the online tools do some of the dirty work for you to save time, it can figure things out that you otherwise might miss. That could create an opportunity to find that missing piece that can significantly boost sales.
Creating an effective plan for online marketing can take some trial and error. Whichever route you go, digital marketing is sure to lead you in the right direction towards helping your business sales grow.