Five Digital Marketing Tools That Help Your Startup


A business man taking marketing analytics technologically on an ipad tablet in his office

You’ve been in business for a few years or starting this year. The early stages of building a business can mean making a lot of mistakes but looking at them as learning opportunities.

You’ve tried this and that. This worked while that tanked. That investment wasted money. This investment gave you great results.

So how do you know what works and what doesn’t?

You can learn through a trial and error like you’ve been doing.

But you can also learn from those who know it best.

Why digital marketing is important for startups

Being a startup, not too many people know about the company. You’re unknown to most of the industry, but it won’t stay that way if you find the right tools to help market your product or service.

They can come at a cost or be completely free while still being helpful.

Digital marketing is helping more and more startups become known to consumers and even their competitors.

Online marketing helps grow your startup in all areas. You’ll notice you have more employees, more talent, better learning opportunities, growth, investments, and eventually sales increase. They all play a crucial part that can build up into ultimately a big business.

Digital marketers know that digital marketing includes a comprehensive strategy and well thought out proposal. But tools can provide a different way of looking at things.

They provide a solution to your problem and make your workday better.

Online marketing tools do a good job of helping build your business and take the stress out of your workday.

While you’re researching tools to help grow the company, these helpful tools below can help with your digital marketing needs.

In all aspects, your digital marketing strategy should include:

  •    Email marketing
  •    Social media
  •    SEO
  •    Content marketing
  •    Delegation

Some of these tools will provide these for you. These are some of the best out there and give great results. Many of the biggest businesses use these tools in their everyday work life. Take a look.

1. Optimizely

Who uses Optimizely? IBM. Salesforce. Microsoft. Sony. And other Fortune 100 companies. They all trust this tool to help them optimize their business marketing.

So you’ve been testing and using guesswork to see how things work. You don’t need to do that anymore with Optimizely. You’ll cut time in half and find experiments to be easier and find results in a matter of days, not weeks or even months.

Optimizely uses A/B testing and finds out what works and what doesn’t at all stages of the customer journey.

Now, I know startups aren’t on the same scale yet as big companies. But Optimizely does have plans for SMBs.

Wherever you are in your business, find the right plan and customer experience experiment.

2. Ahrefs

In the beginning, your startup demands testing and research. Tons of research.

Ahrefs helps you see how your competitors are doing. It can help you steal (the good kind of stealing though) their ideas and develop them into your own. You can see what’s going on in your niche by researching and finding out what everyone is talking about at a given moment.

This tool can help grow your search web traffic with keywords explorer. You’ll be able to see what the best keywords are for your niche and business industry. Plus, view all the buzz around a certain topic.

With over 6 billion web pages crawled every single day, there’s no wonder Ahrefs is considered one of the best.

3. Legend

If you haven’t heard in the past few years, content is king. Now recently, video content is king. Stats on video content.

With over 30 million visitors on Youtube visitors per day, video is becoming more popular by the day.

So what is it with video content that everyone likes? Engagement is at an all-time high. Users are more likely to engage with a video than any other content.

Legend’s slogan, “words move people #legend moves words” is brilliant. Even though this is an app, it can help with social media posts and intro videos.

Legend also helps save time and has awesome editing animations. All you have to do is add text and wah-la! Done. What more can you ask for?

4. Buzzsumo

Like Ahrefs, Buzzsumo helps you find the best content on the internet and research any topic or competitors. Also, you’ll find influencers to help grow your small business. View backlinks and sharers so you can see where that content is being shared.

Content marketing is very important in growing your business. Using Buzzsumo can help find out blog topics and ideas for articles.

You don’t have to manually search for your brand mentions. It can help search across all platforms, even social media. Brand monitoring is key to growing your startup because it shows where you are and where you need to be or show up.

5. Trello

Let’s talk about collaboration. The business is growing fast and you need to delegate tasks to certain people. You can work in an organized way with Trello. View current projects, tasks, lists, and cards that help prioritize your project needs.

It’s a fun way to learn and navigate through Trello dashboard as its very interactive and flexible. You employee list is growing, you need more people for certain jobs. You’re getting bigger. That’s where Trello comes in.

It’s visual, interactive, easy to learn, and very effective. Projects have never been so easy.


He’s THE digital online marketing guru. And I’m not saying guru because that word is in right now and everyone thinks they’re one. He is the best digital marketer out there. Take a look at his website and dig into some helpful tips that can help grow your business.


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